As a well-established Dutch home & interior retailer with multiple locations across the Netherlands, TMC Wonen has built a strong reputation for service and inspiration. They are known for offering a wide range of furniture and home styling options through brands like Xooon, Henders & Hazel, Budget Home Store and Himolla.
Already familiar with Colijn IT’s room planning technology through the Habufa Room Planner, they recently took the next step by integrating HomeDecoHub into their sales process — bringing even more clarity and confidence to the customer journey.
A Seamless Customer Experience
“I was looking for a new sofa and had already browsed online. But I always want to see it in real life, so I went to TMC. The sofa I liked was on display as a 2- and 3-seater, but I needed a corner setup. The sales advisor suggested using HomeDecoHub to visualize the exact setup. Within minutes, I saw a 3D layout of my own living room with the sofa placed just how I wanted it. I even got a rendering to show my girlfriend. It really helped me make the right choice with confidence — no more guesswork.”
A Powerful Tool for Sales Teams
“I use HomeDecoHub whenever I can, even for a single chair or sofa. It takes away doubt, because the customer doesn’t have to imagine how it will look. And with a few clicks, I can change the color or layout. And when you add a rug, some lamps, or a cabinet, customers often go for the full setup. It’s a great way to increase the order value naturally.”
Real Business Impact
“We’re extremely satisfied with HomeDecoHub for two main reasons. First, sales advisors who use HomeDecoHub close at least 15% more deals, and the average order value goes up. Second, it’s driving efficiency and cost savings across the business. HomeDecoHub is fully integrated with our order process — only available product options can be selected, which prevents errors and customer disappointment. Soon, we’ll be able to link drawings directly to sales orders in iONE, eliminating double work.”
Currently used in the XOOON and Henders & Hazel departments, TMC is now working with Colijn IT to roll out HomeDecoHub across all categories — including flooring, curtains, and more.
What does a 15% higher conversion really mean?
Let’s say a retailer generates €10–20 million in annual revenue. An increase of 15% in orders translates to €1.5 to €3 million in additional revenue per year.
And that’s just from improved conversion. When factoring in an average order value increase of 20% (even if only 50% of orders are influenced by HDH), that adds another €2.3 to €4.6 million in extra sales.
That’s the impact HomeDecoHub can make. Still wondering if it’s worth joining?
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