The holiday season might be a prime time for retail in general, but it can also be a challenging time to sell big-ticket items like furniture. The retail market is overcrowded and consumers tend to prioritize gifts over more considered, higher-priced purchases.
With so many businesses upping their advertising efforts at this time of year, it can be tough and expensive for furniture companies to cut through the noise. That’s where 3D renders of furniture products can be a game-changer in terms of maximizing your seasonal sales. Here’s how to do it.
Quick refresher: What are 3D renders?
Product render – a static render (also known as pack shot) generated through a product configurator. Users choose an angle and produce a high-quality product render on a white background that’s ideal for catalog listings, product pages, and website imagery. On the iONE360 platform, this is also known as automated CGI. Configured furniture is rendered on-demand, and then saved to the cloud so they can be easily accessed again.
Room render – a complete room render created via a room planner like HomeDecoHub. Users configure multiple items and combinations of items to design their ideal space. Once they’re happy with the room, they choose a shot and convert it to a photo-realistic image file (it automatically downloads as a JPEG). This has multiple potential uses. For many furniture companies, it’s a cost-effective alternative to product photography.
and the render feature will help close that final 10%."
Why use 3D room renders instead of product photography?
Instead of paying thousands of euros to manufacturers and photographing every possible variation of furniture products, forward-thinking companies are using 3D renders from product configurators and room planners to create beautiful digital images like these:
Using digital visualization tools to produce 3D renders of products and rooms is a more streamlined and cost-efficient way to produce sales and marketing ‘photographs’. There’s no need to hire a professional photographer or a studio – it can all be done on the fly in just a few taps. That’s especially useful in the run-up to the holiday season when every manufacturer and retailer is busy preparing festive promotions alongside seasonal product lines. It gives furniture companies the ability to create high-quality seasonal content quickly and efficiently. Some more tech-savvy businesses even download room renders and upload them to the gaming software platform, Unreal Engine.
In retail stores, high-quality renders of products and rooms can be a deal-breaker. In fact, for several HomeDecoHub customers, the ability to share 3D renders with customers has taken their sales conversions to a staggering 90%. Sales reps create and share a stunning photorealistic 3D render of a configured product or room, and it gives the customer the extra confidence boost they need to place the order.
How photorealistic imagery can boost conversions
3D renders help bring configured and customized products and spaces to life for customers. The configuration and room planning processes are highly interactive and engaging for customers, making them feel more invested in the final products.
In one click, customers can view their configured products and rooms in a photorealistic render. Feedback from HomeDecoHub clients suggests that many customers are sold once they see the 3D render. And for those who need more time to think about it, sending them away with a photorealistic image of their product or room is often all that’s needed to bridge the imagination gap and seal the deal.
Give customers a better view of furniture
When you’re up against all the usual challenges of selling furniture during the holiday season, 3D renders can elevate your offer over and above competitors and put your products top of mind for potential customers.
Photorealistic renders eliminate the age-old problem of the imagination gap – being able to visualize what a furniture product will look like in the context of an actual space – without the hassle of product returns or indecisive customers because they’re ‘not quite sure’ if it will look right in their home.
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